More than design.
A true creative ally.
You get direct access to a seasoned creative partner who turns your ideas into polished, high-performing visuals — without the agency bloat.
Hello!
Hi, I'm Lily.
I'm a freelance creative with 13+ years of experience helping brands and individuals turn their visions into visuals. By cutting out the middleman, I keep every project personal, flexible, and responsive.
I love building real relationships with my clients and working closely to create designs that feel authentic, purposeful and right for them.
Proudly South African, working worldwide.
Kind words
Working with Lily is wonderful. She quickly gets any brief and always applies her mind to ensure we deliver high-quality designs that are on-brand and effective. She is a versatile designer who matches technical expertise with creativity.
Working with Lily is the best! She's super relaxed, patient, and just a genuinely great human to collaborate with. It never feels like a transactional job, just feels like working with a friend.
Lily has been my go-to designer for many years. Her impact goes way past graphic design...she refines entire concepts, transforms copy, and brings her full creative process to the table. I wouldn't work with anyone else!
Love working with Lily! She produces consistently high-quality work. She is friendly, flexible and dependable, and brings a calm confidence to every project that makes you trust her judgement and skill. I would highly recommend her to anyone looking for a talented designer who genuinely cares about the brands she works with.
Personal, sharp, to-the-point. Lily is a dream to work with and is always there for me when I need to use her on my projects.
Lily is down-to-earth, receptive to feedback, and keeps the entire workflow smooth and lighthearted. Would recommend her to anyone who needs design or animation work that doesn't feel heavy or corporate.
Lily took our heavy, overwhelming immigration brand and turned it into something warm, friendly, and approachable. Our clients used to feel anxious opening our materials; now, they can easily grasp complex processes and feel confident about the big steps ahead.
Working with Lily transformed our entire training strategy. Her fun, colourful, human-centered style takes complex training material and makes it completely accessible, engaging, and easy to understand for all our participants.
Working with Lily is wonderful. She quickly gets any brief and always applies her mind to ensure we deliver high-quality designs that are on-brand and effective. She is a versatile designer who matches technical expertise with creativity.
Working with Lily is the best! She's super relaxed, patient, and just a genuinely great human to collaborate with. It never feels like a transactional job, just feels like working with a friend.
Lily has been my go-to designer for many years. Her impact goes way past graphic design...she refines entire concepts, transforms copy, and brings her full creative process to the table. I wouldn't work with anyone else!
Love working with Lily! She produces consistently high-quality work. She is friendly, flexible and dependable, and brings a calm confidence to every project that makes you trust her judgement and skill. I would highly recommend her to anyone looking for a talented designer who genuinely cares about the brands she works with.
Personal, sharp, to-the-point. Lily is a dream to work with and is always there for me when I need to use her on my projects.
Lily is down-to-earth, receptive to feedback, and keeps the entire workflow smooth and lighthearted. Would recommend her to anyone who needs design or animation work that doesn't feel heavy or corporate.
Lily took our heavy, overwhelming immigration brand and turned it into something warm, friendly, and approachable. Our clients used to feel anxious opening our materials; now, they can easily grasp complex processes and feel confident about the big steps ahead.
Working with Lily transformed our entire training strategy. Her fun, colourful, human-centered style takes complex training material and makes it completely accessible, engaging, and easy to understand for all our participants.
Selected work
A few favourite projects.
Star Game
TCB Annual Report
Witjas
Start Something
Hackfest
IQ Socials
App Screen Headers
Project Xtra
Rooted & Rising
NWI Rebrand Rollout
Sanlam Mobilisation
Dreamlit Brand Illustrations
Me and My Money
What I make
My design dialects.
Training Content
Workbooks, facilitator packs, course content that actually lands.
Presentations & Docs
Decks, annual reports and project reports that hold attention.
Branding & Design
Identity, look & feel, collateral, the whole vibe.
Illustration
Bold, educational, hand-drawn. Posters, prints, editorial.
Social Media
Carousels, reels, posters — content, not management.
Motion Graphics
Animated reels, explainers and title sequences that move the message.
The studio
Compact
and creative.
Feral Creative is a solo-led studio — but never a solo show. I keep things personal, working directly with you to bring your vision to life. I love close-knit projects with people who care about what they do.
For bigger jobs, I roll with a trusted crew of freelance illustrators, animators, writers and developers. Think creative collab, not agency. You get the personal touch, with hands ready to scale when the work calls for it.